It was not that long ago that the Internet was brand new -- the playground of geeks and tech enthusiasts. In those early days, most businesses could afford to ignore the online world, and not having a website was not that big a deal.

Those days are long gone, and today no business, no matter how small, can afford to ignore their web presence. Even if your firm does all of its business in the brick-and-mortar world, potential customers will want to check you out online before they walk through your doors. If you do not have a web presence at all, or if potential clients do not like what they see, you could be losing out on thousands of Rands in sales month after month.

Worst of all, you may never know the full impact of your poor presence on the Internet. Lost business is difficult to quantify, but the losses for small and medium-size businesses could be quite staggering. If you do not want to be one of those online victims, you need to develop and implement a digital web strategy, one that engages your existing customers, intrigues potential new clients, and gets you the attention you need to succeed in an increasingly wired world.

No matter what the nature of your business or how long you have been in operation, there are a number of things a good digital web strategy should include. Knowing what to include in your own digital web strategy will help you make the most of your online presence, which can ultimately boost your business prospects, strengthen your earnings, and enhance your profitability.

One of the most critical parts of any digital web strategy is a plan for attracting new customers and increasing the number of hits your website sees on a daily basis. As with everything else in the marketing world, attracting customers is easier said than done. You need a solid strategy to help searchers find you, and that means building elements of search engine optimization (SEO) into every blog post, website, and social media post you create.

Attracting customers using solid SEO strategy is the first part of your digital web strategy, but it is not the only one. You also need a way to keep those customers engaged and interested once they find your site, and that means producing quality content visitors will want to read.

Content creation is a vital part of the customer engagement part of your digital web strategy. Whether you create the content yourself or hire an experienced freelancer to produce it for you, it is important to engage your visitors with every post.

Social media can also play a role in customer engagement. Engaging with your customers on social media is more than just slapping up a Facebook page and turning on your Twitter feed. If you want to truly engage with your existing customers and attract new ones, you need to listen actively to what people are saying and provide information your visitors will find useful.

You also need to listen to customer complaints and take them seriously. It is easy to get defensive, especially when you think you are right, but looking at things from the perspective of your customers is an essential part of any successful digital web strategy. Engagement is vital in the online world, and it will ultimately make your company better, stronger and more profitable.

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Written by: beconrad

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